8 Tips for Crafting the Perfect Business Email

Writing a business email? Don’t hit ‘send’ until you’ve completed these key steps.

inc. magazine
Inc Magazine

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By Young Entrepreneur Council

Crafting an effective business email has become something of a lost art. More and more professionals are receiving correspondences with impersonal or no salutations, misspellings, lack of structure, and unclear content. These poorly written emails may reflect badly on the sender or even discourage someone from doing business with them.

That’s why it’s so important to pay attention to etiquette and best practices when communicating with business contacts, colleagues, and employees via email. Below, a group of business leaders shared their tips for writing the perfect business email and why each tip is so effective.

Use a clear and relevant subject line.

You may have the best email in the world, but if your subject line falls flat, it will likely never get opened. That’s why the subject line of your email is so important.

“Avoid vague or generic subject lines and make sure it’s clear what you’re discussing,” says Kalin Kassabov, founder and CEO of ProTexting. “If it’s a message to someone you don’t know well, you might mention the context, such as…

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inc. magazine
Inc Magazine

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