A Look Behind the Vimeo Brand
A quiet giant in the crowded video platform landscape
By Bryan Elliot
The irony of a written article about a video topic is not lost on me, but hear me out. Have you ever stopped to consider why all of the social networks now offer video? It has become a very noisy space. A better question might be, if you manage a brand ( including your personal brand), are you taking advantage of this powerful storytelling tool?
My focus here is to help you see (more) opportunity to tell your stories and grow your business. An alternate tile for this piece could be, “Why Video is the Most Powerful Way to Tell Stories.” In any case, I’m going to share insights from my professional journey as a writer, director and video producer working with brands and celebrities of all sizes, combined with the thoughts of a very experienced guy named Harris Beber, who is the current CMO at Vimeo.
Since 2005 when you think of uploading, you might default to YouTube, one of the largest search engines in the world. But over time, imitators like Facebook, Instagram, Snapchat, Twitter, LinkedIn and Tik Tok (take a breath for air) have all started chasing the incumbent by creating their own way of allowing us to tell our stories with video.
