Amazon Uses a Secret Process for Launching New Ideas — and It Will Transform the Way You Work
Learn how the process works and how it can help you and your business
By Justin Bariso
Over the past 25 years, Amazon has transformed itself. What began as an online bookseller has become one of the world’s largest retailers. Beyond that, Amazon is the market leader in cloud storage services (AWS), is a major producer of both television and film (Amazon Studios), and has now entered the health care market.
Of course, not all of Amazon’s ideas pan out. (Anyone out there still have a Fire Phone?) But even when they don’t, the lessons learned prove invaluable — and sometimes lead to even more extraordinary ideas.
So, how do Jeff Bezos and co. do it? How do they decide on which ideas to focus their considerable resources, and which they want to leave behind?
Ian McAllister, Director of Amazon Day and former Director of Amazon Smile, shared an insightful look into Amazon’s approach for product development on Quora a few years ago.
The approach is known as “working backwards.”
Let’s break down how this process works and see how it can help you and your business.
