Apple Is Finally Killing iTunes. Here’s Why It Makes Perfect Sense.
At its Worldwide Developers Conference, Apple plans to announce it is replacing iTunes with three standalone apps for Music, TV, and Podcasts
By Jason Aten
You could argue iTunes is the single most transformational product ever created by Apple. OK, maybe just since the Macintosh. Alright fine, how about since the iMac. Seriously, hear me out; iTunes basically created the industry for legal digital music downloads and, as a result, portable music players, and it provided the foundation for Apple’s vast payment ecosystem.
You could even argue that without iTunes, there would have been no iPod, no iPad, no App Store, and no Apple Music. Oh, and no iPhone.
That’s basically 85 percent of the world’s most valuable company.
Look, even if you think I’m being dramatic, it’s hard to not see that iTunes and the iTunes Store was the service that made all of those things possible. It was the platform that led to over 300 million people storing their payment information with Apple — a platform that is rare in that it has never been hacked or breached. It was also how Apple made managing your devices simple and seamless.
