How Highlighting Your Personal Difference as an Entrepreneur Can Kickstart Your New Venture

How to stand out as an innovative thinker long before you even have a business idea

inc. magazine
Inc Magazine
Published in
3 min readJan 3, 2020

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Photo: CoWomen

By Martin Zwilling

Most people believe that being a successful entrepreneur is all about having the right idea. Based on my years of experience as a startup advisor and investor, I’m convinced that it’s more about you as a person.

If you can brand yourself as someone to remember, and someone who can deliver, you will have no trouble finding investors, as well as customers.

So how do you develop that reputation such that everyone believes in you, and customers jump to try your solution first? The key points are comparable to those involved in branding a business, as outlined in the new book, “ Be Different!: The Key To Business And Career Success,” by noted business leader Stan Silverman. You have to stand out from your peers and competitors:

1. Build a reputation for getting any job done, and doing it well.

If you don’t have a successful prior startup to demonstrate your ability, it’s time to be creative. Pull some examples from your private life, prior jobs, or academia, where you…

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inc. magazine
Inc Magazine

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