Simplify Your Time Management With the ‘Rule of 4’

There are hard limits to what your brain can manage in a day. Ignore them at your peril.

inc. magazine
Inc Magazine

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By Jessica Stillman

Simon Sinek has spoken about how much value he’s gotten from studying the work of his longtime professional rival Adam Grant. Watching another person do very similar work but with his own unique strengths on display, Sinek claims, both frustrated him and helped him grow. For me, the person who very often makes me feel that way is Oliver Burkeman.

A former Guardian columnist and author of several books, Burkeman is not only obviously more accomplished than me, he also covers similar topics around psychology, success, and productivity. That means very often I read something he’s written and realize we’ve seen the same studies or referenced the same author. Burkeman just frequently manages to boil that wisdom down in a more compelling and cohesive way than I do.

The most recent example is the latest edition of his excellent newsletter, The Imperfectionist, which offers an incredibly powerful approach to time management.

Four a day is all you get

In it, Burkeman writes about one of the few hard-and-fast rules of time management he’s discovered. “You…

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inc. magazine
Inc Magazine

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