Steve Jobs Practiced This 1 Habit That Triggers Creative Ideas, According to Neuroscience

inc. magazine
Inc Magazine
Published in
4 min readOct 13, 2017

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Steve Jobs. CREDIT: Getty Images

By Carmine Gallo

Visitors to Steve Jobs’s house in Palo Alto or to Apple’s corporate headquarters in Cupertino, California, were all too familiar with one habit that helped Jobs to clear his mind and develop novel ideas.

Jobs biographer Walter Isaacson didn’t know it when he first met the legendary Apple co-founder, but he soon learned that Jobs preferred to have serious conversations on long walks.

Brent Schlender covered Steve Jobs for 25 years for Fortune and The Wall Street Journal. In Becoming Steve Jobs, Schlender recalled that Jobs would invite him to the house “for a walk” when he wanted to talk about a subject. Jobs and chief designer Jony Ive were often seen taking regular “brainstorming walks” around the Apple campus. Pixar employees told Schlender that Jobs “was always big on going for walks with people.”

A recent batch of neuroscience research proves that Jobs was on to something. Walking really does spark our creativity.

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