The 3-Step Brainstorming Process ‘The Onion’ Uses to Come Up With So Many Hilarious Ideas

The satirical newspaper has been going strong for more than 30 years using this simple brainstorming technique

inc. magazine
Apr 10 · 4 min read
Photo: Justin Sullivan/Getty Images

By Jessica Stillman

Since its humble beginnings as a crank newspaper put out by college students in…

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