The 6 Mistakes to Avoid When Building a Business Website (and What to Do Instead)
Your website is often your first impression, and getting it right can make all the difference
By Jason Aten
For many small businesses, a website is one of the very first things that make their business seem “real.” In fact, for the increasing number of small businesses that don’t have a physical storefront, their website serves as their primary first point of contact for new business.
Even if you have a physical location, more and more potential customers will engage with your business online before they ever do in person. The good news is that your website can help you reach customers you would never be able to reach in person. The bad news is, you’re probably screwing it up.
Here are 5 common ways small businesses mess up their website, and how to avoid them:
1. Not having a website at all
If you’re not online, you don’t exist to most of your potential clients. A website is maybe your most important engagement point with a potential customer short of a face to face conversation. Even then, you can bet your potential customers are checking out your website before they ever have a conversation with…
