The Essential Communication Skills Marc Benioff Used to Build Salesforce

How to build buzz for your business or your ideas

Marc Benioff, founder, chairman and co-CEO of Salesforce, speaks at an Economic Club of Washington luncheon in Washington, DC, on October 18, 2019. Photo: Nicholas Kamm/AFP via Getty Images

By Carmine Gallo

Salesforce founder and CEO, Marc Benioff, took a big step last week to grow his company’s influence in cloud computing with an agreement to buy Slack for $27 billion.