The Untold Story of How Massive Success Made GoPro’s CEO Lose His Way. Can He Recover?Nick Woodman created GoPro to reflect his own freewheeling image. It worked really well. Until it didn’t.inc. magazineBlockedUnblockFollowFollowingDec 13, 2017GoPro’s Nick Woodman, photographed at his office in San Mateo, California. After a wildly successful decade-plus run, his company now must claw its way back from tough times. CREDIT: Mathew ScottBy Tom FosterNick Woodman is crying.