Member previewinc. magazineBlockedUnblockFollowFollowingEverything you need to know to start and grow your business now.Nov 23, 2017Psst...there’s an audio version of this story. Upgrade to listen.This Is the Most Common Piece of Advice for Entrepreneurs. Here’s Why You Need to Stop Listening to It ImmediatelyWhen someone tells you to “fake it until you make it,” you need to stop listening immediately. There’s power in authenticity and you need to use to your advantage.