This Was Steve Jobs’s Most Important Observation When He Returned to Apple. It Changed Everything

It had nothing to do with the products

inc. magazine
May 28 · 3 min read

By Jason Aten

The return of Steve Jobs to the role of Apple’s CEO in 1997, it could be argued, was one of the most important moments in the history of business. At the time, it would have been hard to foresee…

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