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Why Walmart Just Bought This Tiny Brooklyn Startup

Parcel founder Jesse Kaplan. CREDIT: Courtesy Company

By Zoë Henry

Jesse Kaplan, 25, is a precocious founder: He graduated from Harvard less than four years ago, and this week, he sold his logistics startup to the world’s largest retailer.

On Tuesday, Walmart confirmed that it had agreed to acquire Parcel, a same-day delivery service based in the hip enclave of Bushwick, Brooklyn. Although both parties…

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