Why WeWork Is So Desperate to Escape the Coworking Label

It’s now the We Company. But the co-working giant’s self-image is hard to square with its current reality.

Photo: Mandel Ngnan/AFP/Getty Images

By Jeff Bercovici

There’s a saying in football: If you have two quarterbacks, you have none. That is, if it’s not obvious which of your players deserves the most

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