Tech trends 2023: Artificial intelligence, sustainability, and extended reality

The new year is in full swing. The mobility industry and tech market are already making strides. Our CSO Alexander Grasse and CEO Osman Dumbuya are walking us through a selection of trends that they feel will drive and impact 2023 significantly.

Artificial intelligence

The topic of artificial intelligence represents a great transformation in the tech industry, allowing us to explore entirely new ways of creating content. The technology has rapidly gained wider attention in recent months, with a particular focus on research laboratory OpenAI’s AI-powered image and text generators, DALL-E 2 and ChatGPT. This technology will heavily influence many companies moving forward. At Incari, we know as well that this will impact our future strategy for new features and functions.

One possible application of AI in our field of work is — similarly to the generation of images and texts — the design of entire user interfaces based on specific characteristics and concepts. The most obvious benefit of using AI in this way is the increased efficiency for developers. Interfaces can be automatically generated in a matter of seconds. In addition, due to the self-learning nature of AI technology, interfaces can be automatically adapted based on individual and dynamic user data and interaction, updating themselves to offer a unique and personalized experience to the end customer.

AI is an exciting and promising technology worth exploring. It is, however, equally important to approach the topic with caution. Its potential shouldn’t be overstated. After all, AI is only as good as the data with which it’s trained. It will be no UX/UI design process replacement but a supplementary tool. Instead, it presents developers with a source of inspiration and an initial design basis.

Sustainability

Sustainability remains incredibly important across all industries. More and more cities are proposing efforts to decrease traffic and promoting alternative modes of transport such as bikes and public transport. In Paris, for example, certain cars are no longer allowed to drive into the city. Proposals in other cities are still in the early discussion phases, but the fact that these discussions are happening shows that the world around us is changing rapidly. This will have — and is already having — a high impact on the mobility industry.

A less obvious and more overlooked aspect of sustainability in the mobility industry is the energy efficiency of vehicle software. It may not be as visible as vehicle emissions, but that doesn’t mean it’s not there. With the greater digitalization of cars and the consequential demand for high levels of computing power, it’s becoming a more prominent consideration.

As for the software in-vehicle interfaces, the no-code platform Incari Studio converts to C++, which is ranked among the most energy-efficient programming languages. Less memory consumption means fewer resources are needed. With Future Incari Studio releases we will work on further optimizing its performance and code execution.

Extended reality and the metaverse

Significant developments in the area of extended reality are sure to continue this year. We discussed this in our review of CES 2023, where companies such as BMW and Holoride exhibited their solutions. While a fascinating feature for automotive applications, this technology mainly focuses on the passenger for obvious safety reasons. Extended Reality can differ in its implementation, with some solutions requiring wearables like glasses, while others use projection-based user interfaces with micro-LEDs and leading display technology. With the release of Incari Studio 2022.2, we implemented XR capabilities with Varjo and Ultraleap to get an optimized tactile feedback experience.

Digitalizing the mobility industry

There are many more topics we will see grow and continue in 2023. One of these is, for example, Retrofitting. Especially in France, where many new joint ventures are being formed to bring this forward. Transforming old cars into fully functional and modern vehicles is great. Incari joined forces in 2022 with the State School of Design Bangalore and the French company Design 1880 to create an HMI-equipped retrofit car.

One crucial shift we see, which is quite impactful for Incari, is digitalization and the transition to the digital cockpit. Everyone can build a car, but being a game changer takes more. OEMs can no longer rely on car building alone. They need to become software focused.

2023 is promising to be a busy year with a lot of changes, improvements, and new technology to come. We are excited to see where things are going and how we can keep creating our very own technology to contribute to this.

The agile-friendly workflow and modular architecture of Incari Studio support the complete UI/UX creation process. Focused on team collaboration, it unifies the work of designers, developers, and suppliers on one platform while providing improved tools for logic coding, 3D animation, technology integration, and a lot more. Subscribe to Incari Studio here.