The hard thing about marketplaces
Getting an online marketplace off the ground is very hard. Growing one is no easier. Marketplace metrics are extremely complicated.
One thing that makes marketplaces so complex is feedback loops.
Let’s say we want to estimate the effect of spending $1,000 on supplier acquisition. That will result in some change in suppliers’ behaviour. While that’s difficult enough to estimate, it will also affect customers’ behavior. That, in turn, has an effect on suppliers. Eventually, the whole system converges to an equilibrium that is notoriously hard to predict.
That’s not totally unlike the problem of designing economies of blockchain smart contract systems. And that’s something we’ve done before.
Go ahead and use the same technology to simulate your marketplace with human-like AI agents.
The Simulation Tool allows marketplace creators to:
- Experiment with different pricing models
- Simulate the effect of different customer acquisition efforts
- Customise for their particular scenarios and KPIs
If interested, watch the demo, try it yourself and reach out to have your marketplace simulated before your next big decision!
