Investing in Camp Network

Camp is building the future for on-chain consumers.

Envision a modular L2 blockchain that redefines user engagement across entertainment, media, music, and gaming. The key innovation? “Digital backpacks” — personalized, off-chain identity layers comprising data from social and streaming platforms. This allows dapps built on Camp to access unparalleled engagement data, helping them develop better monetization strategies, cut customer acquisition costs, and boost retention.

The creator economy is bigger than ever before. Based on study estimates, the creator economy far exceeds $100 billion today, and has more than doubled since a few years ago. By now, there are far more than 50 million content creators worldwide, including musicians, video creators, streamers, and more.

But creators don’t know who their fans are.

Events companies like Ticketmaster and LiveNation don’t share attendance data with musicians and other performers. Data is fragmented across the major platforms like YouTube, TikTok, Instagram, and Spotify.

Camp solves this with a two-pronged approach. First, build the off-chain identity layer or “digital backpack” where fan data that was once segregated can come together in one easy-to-use interface. Second, create gamified on-chain programs around fan engagement on their modular L2 designed for consumer applications. Together, this allows for a far deeper relationship between content creators and their fans.

We were introduced to James and Nirav when they were pursuing a similar vision in the NFT space. After seeing their progress, their deep understanding of consumer crypto, and their ability to expand their vision, there was no doubt in our minds that this duo could build something exceptional. Nirav’s experience in the creator economy coupled with James’ operating experience in Web2 gives Camp an intimate understanding of the industries they are targeting and an edge in architecting a powerful product.

We are excited to help Camp push forward consumer crypto by providing the necessary infrastructure to enable new on-chain applications!

Learn more about Inception Capital at our website & by following us on X @_inceptioncap

Disclaimer: This post is for general information purposes only. It does not constitute investment advice or a recommendation or solicitation to buy or sell any investment and should not be used in the evaluation of the merits of making any investment decision. It should not be relied upon for accounting, legal or tax advice, or investment recommendations. This post reflects the current opinions of the authors and does not necessarily reflect the opinions of Inception Capital, its affiliates, or individuals associated with Inception Capital. The opinions reflected herein are subject to change without being updated.