In Session: Driven by Data

Sep 30, 2020 · 1 min read

In this packed 30-minute turbo session, Sam explains how to use data and measurement at every stage of your influencer campaigns to maximise your results.

He covers how to:

  • Understand what brands look for when choosing influencers to work with
  • Set goals and metrics
  • Pivot mid-campaign if something’s going wrong
  • Measure after a campaign to understand what worked, and more importantly… what didn’t, and why.

Sam has over a decade’s experience working in social media and influencer measurement at Traackr, Glide, and Cision. He’s managed influencer programmes and frameworks for some of the world’s largest companies, including L’Oréal and Samsung. Sam knows how brands want to work with influencers and the data they’re looking for, and advises on how best to learn from campaigns to make the next ones even stronger. He’s also been called the “world’s most famous commuter” after flying from Barcelona to London to save on rent…

The highlights are available below. To view the full session for free, sign up to our In Session newsletter via the following link → (you’ll then be given access to our In Session Vimeo archive)

In Session is a regular knowledge series from the Incite team at Manifest.
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