In Session: The ‘S’ Word: shaping a strategy in brand communications

At the centre of every successful brand lies a core strategy that revolves around its significance to the world.

In our first In Session, we go from asking ‘what is strategy?’ to understanding how a ‘significant brand’ needs to focus on change, rather than channels.

We then look forward to a post-COVID-19 world, assessing the long term impact on brand strategies.

The highlights are available below. To view the full session for free, sign up to our In Session newsletter via the following link → http://eepurl.com/g-r_Zf (you’ll then be given access to our In Session Vimeo archive)

In Session is a regular knowledge series from the Incite team at Manifest.
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