Exploring brand rep, authenticity, and the importance of avoiding tokenism.
‘When should a brand shut up’ explores the expectation held by consumers today for brands to speak out, the significance of brand purpose, and when a brand’s place in the world goes beyond selling products into starting movements… or not.
Bec Chelin and Lee Benecke from Manifest Manchester explore the role, reach and remit of brands when communicating around values-led topics — exploring brand purpose, authenticity, and the importance of avoiding tokenism. Through a series of live examples and practical tools, they will help you navigate the decision making process around when to speak out (and when to shut up!) quickly, objectively, and with agility.
Worksheets & resources from the session can be found below
https://www.dropbox.com/sh/x1zito71c98wy0y/AABRqt_9I-Rv_LKazCxAtlrCa?dl=0
The highlights are available below. To view the full session for free, sign up to our In Session newsletter via the following link → http://eepurl.com/g-r_Zf (you’ll then be given access to our In Session Vimeo archive)
In Session is a regular knowledge series from the Incite team at Manifest.
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