Introducing our In Session webinar programme for the rest of 2020
The INCITE In Session events will cover a wide gamut of topics and feature speakers from leading brands.
We’re pleased to announce our In Session programme of events for the next 4 months. Each month we’ll be tackling a new topic and asking leading speakers to give their opinion. Full details are below our announcement video (dates & times subject to change).
The INCITE Membership
Our September sessions will be free but starting in October, we’ll be moving to a paid ticket system. You can get discounted rates by becoming an INCITE member where you get access to forthcoming events, trend reports and early access to our podcast.
Membership rates:
MONTHLY — £120 per month, billed every month
ANNUALLY — £1440 discounted to £1200 per year, billed every year
ENTERPRISE — up to 5 licenses, £1200 per year, billed monthly (£100 p/m per license)
Click here to register for INCITE membership.
You can also keep in the loop about all things INCITE and our events for free by signing up here.
September — Creative Strategy
What is creative strategy? How is it implemented and why will it help to carve a better legacy for our industry? These subjects and more covered by this month’s content.
Be More Pirate: Creating a Rebellious Brand with Alex Barker, Be More Pirate
Wednesday, September 16th, 3.00pm (GMT)
Rewriting the rules and how brands offer themselves as solutions to today’s problems.
What kids want from their brands — UK Session & US Session
Wednesday, September 23rd, UK Session 4.00pm (GMT), US Session 4.00pm (ET)
Want to know how brands can engage with a new generation of activist kids? Ask them yourselves. Two sessions, one in the UK and one in the US where a diverse group of kids (aged 8–12) answer your questions.
The Death Knell of the Brainstorm with Karel Kumar, Manifest
Wednesday, September 30th, 3.00pm (GMT)
Brainstorms suck. You deserve better. Break those bad habits and shake off the dust. Rethink the way ideas are generated in an age of remote working and explore the benefits this can bring.
October — Beyond Sustainability
Are we shooting too low when we talk about ‘sustainability’? In the face of the climate crisis, what is the role of brands in helping to change the world for the better? How do we go beyond mitigating our impact on the planet, and setting our sights instead on a net positive impact on the planet and the people who live here?
BrewDog: Tomorrow Starts Today. Q&A with James Watt, BrewDog
Wednesday, October 7th, 3.00pm (GMT)
A Q&A with BrewDog founder James Watt on leading the craft beer brand into the future, a future that is carbon neutralised.
WTF is ESGP? Why doing good is good business with Nik Govier, Blurred
Tuesday, 13th October, 3.00pm (GMT)
WTF is ESGP? Why doing good is good business. ESG (Environmental, Societal and Governance) of ESGP is fast becoming the go-to matrix for understanding a brand’s performance beyond just profit. And you can’t have true P (Purpose) without the ESG. What do marketers need to know about ESGP, and how can businesses better understand the opportunities it brings for business?
Business Unusual — How purpose is reshaping our economy with Ola Jönsson, Coest.
Thursday, 15th October, 3.00pm (GMT)
Coest is a network of businesses changing what the word ‘business’ means. Cofounder Ola Jönsson talks to us about new business thinking and highlights some of the Scandinavian brands changing the world for the better.
In Conversation: Julian Obubo with Jimi Famurewa. A Black History Month Special
Friday, 16th October, 4.00pm (GMT)
A discussion on the necessity for Black History Month, Jimi’s recent globally viral interview with John Boyega, being a Black journalist and food critic, and restaurants in the time of Covid.
Beyond Greenwashing — Why and how brands can legitimately fight climate change with Elliot Coad, Ecologi
Wednesday, October 21st, 3.00pm (GMT)
Elliot Coad, cofounder of Ecologi helps brands feel more confident to embark on their own climate mission. Understand the scale of the climate crisis, why every brand has a role to play in saving the world, how to get started and what to avoid.
Plan B — WTF is B-Corp and how does it shape brands and agencies? with John Brown, Don’t Cry Wolf
Wednesday, October 28th, 3.00pm (GMT)
John Brown, founder of Don’t Cry Wolf hosts a discussion about why agencies achieve B-Corp status, and why more brands and agencies should pursue it.
November — Future Proofing Communications
From diversity & inclusion to digital transformation, the creative industries are evolving at an accelerated pace. This programme looks at the shape of communications to come, helping individuals, agencies and brand team adapt to the changing demands of the market, the media and the world at large.
Political Propaganda — the good, the bad and the funny with Drew Curtis & guests
Monday, November 2nd, 5.00pm (GMT)
Ahead of the US Election, we bring together a panel to go through their favourite election posters and ads of campaigns past.
Sex & Drugs & Vegan Sausage Rolls with Jenny Kleeman
Monday, November 9th, 3.00pm (GMT)
An award-winning journalist and documentary maker, who specialises in hunting down and telling the unique stories you wouldn’t have heard from anyone else, Jenny Kleeman approaches each of her topics in a new way, from sex robots, murderers, and Doctors who will go to any lengths for their patients. Join us as she unpacks the ethics of each story with great empathy and delves into the human impact of situations.
Start with Brand — Why startups need to invest in their brand with Annie Parker, Microsoft
Thursday, November 12th, 3.00pm (GMT)
Annie Parker, Microsoft’s global head of startups, discusses why startups invest in brand. Why is it important from the beginning to establishing core principles when building and growing a brand.
Life’s a Pitch — why and how the pitch process should evolve with Jon Evans, The Uncensored CMO
Wednesday, November 18th, 3.00pm (GMT)
The Uncensored CMO, Jon Evans discusses what’s broken about the pitch process, and how brands and agencies can approach it differently for the benefit of all.
The Art of Culture Jacking with Chomoi Picho-Owiny, Manifest
Friday, November 20th, 3.00pm (GMT)
Making the case for relevancy, product re-design and a little bit more Grime.
Battling Bias — How the comms industry can recognise and combat implicit bias with Dr Pragya Agarwal, author of ‘Sway’
Wednesday, November 25th, 3.00pm (GMT)
The author of Sway, Dr Pragya Agarwal, joins us to discuss how brands amplify their creator’s implicit bias, whether through casting or messaging and how to deconstruct and challenge those messages.
December — Workplace Culture
Culture is at once the most intangible aspect of a business, with the most tangible impact on performance. This series unpicks where good culture comes from, how it can improve creativity and commercial impact, and how marketing team ‘culture’ has changed in the 21st Century.
Inside the Wellness Revolution — Building a Billion industry with Michael Acton Smith, Calm
Wednesday, December 2nd, 3.00pm (GMT)
Michael Acton Smith on the wellness industry. Why mental health and sleep have become cornerstones to our lives and how brands can play in the space.
Breaking the Mould- Running an All Female Kitchen Empire with Asma Khan, Darjeeling Express
Thursday, December 10th, 3.00pm (GMT)
Asma Khan started her food career hosting supper clubs in her living room, that led to a pop-up appearance in the Sun and 13 Cantons. She was then featured on Chef’s Table as the only UK restaurant ever featured. Overnight, this small and loved restaurant was launched into a new stratosphere.
Between global attention, an Emmy nomination and a six-month waiting list, how did Asma respond to the worldwide attention, use her platform to promote women in professional kitchens and capitalise on the global audience.
Welcome Home Sexy — A Guide to Becoming the Best Place to Work with Lucy Peacock, Manifest
Wednesday, December 16th, 3.00pm (GMT)
Creating workplace culture is key to retention and winning business but how does this work in practical terms?
Manifest’s Chief Happiness Officer Lucy Peacock spills the beans on what’s made Manifest a Campaign Best Place to Work for the past three years.
Dates & times are subject to change.
Want to contribute? Simply fill out this form and we’ll be in touch.
In Session is a regular knowledge series from the INCITE team.
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