Announcing our first three modules for the new year.
We’re pleased to announce our In Session programme of events for the first 3 months of the year. Each month we’ll be tackling a new topic and asking leading speakers to give their opinion. Full details are below our announcement video (dates & times subject to change & more events to be added soon).
Tickets for events
You can either purchase tickets for each event individually or subscribe to the INCITE membership where you can get full modules for discounted rates & more. Email us for more information.
January — Behaviour Design
Behavioural economics meets design thinking in this cutting-edge series inspiring marketers to ‘go upstream’ of traditional performance metrics to think of themselves as behaviour architects. Learn how scientific theory help us develop more effective ideas, and sell them more precisely in the boardroom.
Building Braincare: Creating a category & product that sticks
With Dan Marray-Serter, Heights
Wednesday 6th January, 3.00pm (UK)
Tickets £15 or free with INCITE Membership
Dan Murray-Serter discusses how Heights drove adoption & retention in the market using tools, habits & data analysis.
Screen Burn — achieving a better work/life/tech blend in the creative industries
With Becca Caddy
Wednesday 13th January, 3.00pm (UK)
Tickets £15 or free with INCITE Membership
Even before the COVID-19 pandemic, the creative industries were suffering a mental health crisis. Join journalist and author, Becca Caddy as she outlines the realistic ways to improve our work/life/tech balance identified in her new book, Screen Time.
Understanding Stupid: using behavioural economics to understand irrational choices
With Shayoni Lynn, Lynn PR
Thursday 21st January, 3.00pm (UK)
Tickets £15 or free with INCITE Membership
In a world obsessed with artificial intelligence, behavioural economics casts light on the ‘natural stupidity’ that steers us all. In this session, Shayoni Lynn FCIPR FPRCA CMPRCA, founder of strategic communications and behavioural insights agency Lynn PR, will discuss how the mental shortcuts we take to make quick decisions can often lead to irrational choices.
Behaviour-led Design: The Science Behind the Art
With Steve Brunt, The Behaviours Agency
Wednesday 27th January, 3.00pm (UK)
Tickets £15 or free with INCITE Membership
How does the field of behavioural science influence the design process? In this session, Steve Brunt, Planning Director at The Behaviour Agency unpicks the science that shapes behaviour-led design, and how it can inform the entire marketing mix, from B2C to B2B.
February — Brands in a New Normal
What the landscape for brands is looking like for 2021 in a post-pandemic world.
The Post Pandemic Playbook — understanding the cultural changes to expect in a post-lockdown world
With Mark Adams, Vice
Wednesday 10th February, 3.00pm (UK)
Tickets £15 or free with INCITE Membership
Mark Adams, Head of Innovation at Vice, takes us through his vision for a post covid world of brands and customer interactions and expectations
The Business of Change — How brands have emerged as the principle driver of positive change
With Gustav Stenbeck, Mestro
Wednesday 17th February, 3.00pm (UK)
Tickets £15 or free with INCITE Membership
Join Mestro founder and serial investor, Gustav Stenbeck in this enlightening session about the evolution of brand purpose, how business has become a principle driver for positive social change, and why that’s a commercial imperative for brands in a fast-changing world.
Post-BLM: Separating the woke from the joke — Turning around PR’s diversity problem
With Elizabeth Bananuka, bme pr pros
Wednesday 24th February, 3.00pm (UK)
Tickets £15 or free with INCITE Membership
The comms industry in the UK is 94% white and produces nearly two-thirds of the content we consume. Join Elizabeth Bananuka in exploring the legacy of these issues, what needs to change, and how the industry is finally facing up to the challenge.
Adaptation: The key to Survival — Why reinvention is crucial to successful leadership
With Mia Kleregård
Wednesday 3rd March, 3.00pm (UK)
Tickets £15 or free with INCITE Membership
Mia Kleregård discusses the ever-changing landscape and the reinvention & responsibility it lays on leadership in every organisation.
March — Measurement & Reporting
How reporting and evaluation has evolved, get to grips with the latest tools and trends in omni-channel reporting and use evaluation to improve the creative process and agility of campaigns.
Hard Numbers and Soft Excuses — Why measurement of campaign impact has never been easier
With Darryl Sparey, Hard Numbers
Wednesday 10th March, 3.00pm (UK)
Tickets £15 or free with INCITE Membership
The communications industry is notoriously bad at measurement and evaluation, but in an era defined by new tools and data, the excuses have run out. Join Darryl Sparey, co-founder of Hard Numbers and measurement aficionado for a look at their latest tools and evaluation strategies that are removing the smoke and mirrors from the comms game.
Data’s Gone Viral: How data fought the COVID-19 crisis and what we can learn from it
with Dr Meaghan Kall, Public Health England
Wednesday 17th March, 3.00pm (UK)
Tickets £15 or free with INCITE Membership (Available soon)
Join Principal Epidemiologist at Public Health England, Dr Meaghan Kall as she explains what we can learn from the data collection, visualisation and politicisation during the COVID-19 crisis.
Beyond the Basics: Levelling up brand insights and evaluation
with Kristian Hoareau Foged, Simply Thought
Wednesday 24th March, 3.00pm (UK)
Tickets £15 or free with INCITE Membership (Available soon)
‘AVE is Dead’ is dead. It’s time to level-up.
Join data and insights expert Kristian Hoareau Foged in exploring what lies beyond the basics of evaluation, and how new tech can help us set our sights higher than ever.
Testing, Testing: Methods and examples of iterative learning in digital design
with Patrick Johnson
Wednesday 31st March, 3.00pm
Tickets £15 or free with INCITE Membership (Available soon)
Testing, testing… for an expert view on how data from testing can improve digital experiences, look no further.
Join Patrick Johnson under the hood of digital performance.
Dates & times are subject to change.
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In Session is a regular knowledge series from the INCITE team.
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