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How to Read a Mental Model Diagram

How to Read a Mental Model Diagram

Do gap analysis; find strengths & weaknesses. Get clarity on what you want to support, what to put off until later, and what to skip.
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Indi Young
Describing Personas

Describing Personas

Some of our problems with bias in software are rooted in the way we design for demographic personas. This needs to change.
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Indi Young
User Needs Are Too Shallow for Innovation

User Needs Are Too Shallow for Innovation

deeper sociological, problem-facing purposes have the stronger potential for innovation
Go to the profile of Indi Young
Indi Young
Persuading Stakeholders / Pitching Problem Space Research
A Powerful Lens: People’s Purpose

A Powerful Lens: People’s Purpose

Purpose is a way of framing how you look at something that brings so much more clarity of perception. When I say, “purpose,” I mean what a…
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Indi Young
Yes to Problem Space Research

Yes to Problem Space Research

organizations are starving for knowledge, and they think everything is fine
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Indi Young
Why Do Organizations Avoid Qualitative Research

Why Do Organizations Avoid Qualitative Research

(and how to change that)
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Indi Young
Loath to Waste Time

Loath to Waste Time

It’s hard to identify if your team is just producing what should be produced, it’s embarrassing to realize it, so no one wants to discus…
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Indi Young
Finding Budget

Finding Budget

How do we increase the proportion of money spent on design research?
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Indi Young
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