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Product Strategy & Adventure

Product Strategy & Adventure

Some orgs list what they want to achieve — their mission — and think of it as their strategy. It’s not. Strategy is about people.
Go to the profile of Indi Young
Indi Young
Where Do the 3 Concept Types Come From?

Where Do the 3 Concept Types Come From?

How do we know this categorization is exhaustive of everything going on inside someone’s cognition?
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Indi Young
User Needs Are Too Shallow for Innovation

User Needs Are Too Shallow for Innovation

deeper sociological, problem-facing purposes have the stronger potential for innovation
Go to the profile of Indi Young
Indi Young
Persuading Stakeholders / Pitching Problem Space Research
Define Value Beyond “faster-easier-efficient-scalable”

Define Value Beyond “faster-easier-efficient-scalable”

Why does the tech world only think of value in these terms?
Go to the profile of Indi Young
Indi Young
Your Org’s Strategic Direction Is Based on Research

Your Org’s Strategic Direction Is Based on Research

This article was written in conjunction with Kunyi Mangalam.
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Indi Young
A Powerful Lens: People’s Purpose

A Powerful Lens: People’s Purpose

Purpose is a way of framing how you look at something that brings so much more clarity of perception. When I say, “purpose,” I mean what a…
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Indi Young
Yes to Problem Space Research

Yes to Problem Space Research

organizations are starving for knowledge, and they think everything is fine
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Indi Young
Why Do Organizations Avoid Qualitative Research

Why Do Organizations Avoid Qualitative Research

(and how to change that)
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Indi Young
Loath to Waste Time

Loath to Waste Time

It’s hard to identify if your team is just producing what should be produced, it’s embarrassing to realize it, so no one wants to discus…
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Indi Young
Finding Budget

Finding Budget

How do we increase the proportion of money spent on design research?
Go to the profile of Indi Young
Indi Young
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