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Inclusive Software
Essays about cognitive empathy, demographic assumptions, and software design.
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Thinking Styles
indiyoung.com
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Product Strategy & Adventure
Product Strategy & Adventure
Some orgs list what they want to achieve — their mission — and think of it as their strategy. It’s not. Strategy is about people.
Indi Young
Jul 26
Challenging the Make-Believe in Personas
Challenging the Make-Believe in Personas
You can’t understand a person w/out knowing how their mind works, how they react and handle their reactions & guiding principles that drive
Indi Young
Jan 30, 2019
Where Do the 3 Concept Types Come From?
Where Do the 3 Concept Types Come From?
How do we know this categorization is exhaustive of everything going on inside someone’s cognition?
Indi Young
Mar 27
Persuading Stakeholders / Pitching Problem Space Research
Define Value Beyond “faster-easier-efficient-scalable”
Define Value Beyond “faster-easier-efficient-scalable”
Why does the tech world only think of value in these terms?
Indi Young
Jul 21, 2023
Your Org’s Strategic Direction Is Based on Research
Your Org’s Strategic Direction Is Based on Research
This article was written in conjunction with Kunyi Mangalam.
Indi Young
May 22, 2023
A Powerful Lens: People’s Purpose
A Powerful Lens: People’s Purpose
Purpose is a way of framing how you look at something that brings so much more clarity of perception. When I say, “purpose,” I mean what a…
Indi Young
Jan 29, 2021
Yes to Problem Space Research
Yes to Problem Space Research
organizations are starving for knowledge, and they think everything is fine
Indi Young
Aug 7, 2020
Why Do Organizations Avoid Qualitative Research
Why Do Organizations Avoid Qualitative Research
(and how to change that)
Indi Young
Aug 6, 2020
Loath to Waste Time
Loath to Waste Time
It’s hard to identify if your team is just producing what should be produced, it’s embarrassing to realize it, so no one wants to discus…
Indi Young
May 14, 2018
Finding Budget
Finding Budget
How do we increase the proportion of money spent on design research?
Indi Young
May 14, 2018
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