I’ve Got Trees
Release January 2010
A happy take on a serious matter. I’ve Got Trees made it possible for people to buy and share trees, or rather images of trees that represented an actual tree being planted. More than 10.000 users later we had helped plant and check-in some 30.000 trees for UNEP’s Plant for Planet initiative and changed the way many people thought about making a difference.
Take away: happy gets more likes than serious
Following is the full case, with original copy and screenshots of the actual site.
Bare in mind, this was 2010 and one of the first full scale projects we did. Figuring out how to talk about and market trees was pretty hard. There was not a whole lot of references to look at ☺
If you are stressed for time, look only at pretty pictures.
I’ve got what?
I’ve Got Trees is your one-stop-shop for getting trees to curb your own environmental impact in an easy and fun way. Collect and share trees with friends!
First of all, a tree produces oxygen for you to breath. Thats good. Sou you’ve heard. Secondly it absorbs all the negative green house gases in the atmosphere. During a lifetime a tree absorbs on average 700kg of co2 from the atmosphere. It also creates moist that helps cool the earth.
Someone has to take care of you. Why not do it yourself?
1 tree absorbs during it’s lifetime what sending 2.333.871 emails emits in energy usage. You’re kind of set for life on that one.
Does it really matter?
Adding up all cars, planes, boats, trucks on the planet still dont quite add up to the problems associated with deforestation wich accounts for nearly 20% of the worlds carbon release.
Rainforests are natures most valuable asset (after you of course). Massive carbon storage, your medicine, your fruit, plants and animals. The Rainforests supply your favourite shops with resources and your favourite lungs with fresh air to breath.
By planting trees you are doing something with an long-term effect.
The Rainforests supply your favourite shops with resources and your favourite lungs with fresh air to breath.
Congratulations, you got 2 trees! You are now free to vacuum clean your house for 985 days and live like 7% of a Swede. Magnetic.
Replanting the Rainforests with new trees let’s you invest in a greener future, for you, the planet and everyone on it. Tree produces oxygen. It’s appreciated. Trees absorb the green house gases being pumped into the atmosphere. They also recycle water, protect against erosion, reduce chances of flooding, and cool the air temperature of their surroundings. Everything you do in your life releases carbon dioxide into the atmosphere. The energy needed to manufacture and power your gadgets, food and living has a negative impact. By getting a tree and preserving areas of the rainforest you can help make sure that your CO2 is kept safely stored.
Getting 1 tree plants 1 tree.
Doing good is always good, but doing good and also inspiring others is better. All trees are collected on your profile, inspiring others and works as your certificate, proving you’ve got trees! Keep it to yourself or Share it with friends, the boss or the kid next door.
Status: I’ve got trees!
Your adress? www.ivegottrees.com/yourname
Go get some trees
Join your City
We developed a group feature where anyone could start their city and recruit people to plant trees. Take game mechanics, awards and trees, mix and serve hot. Unfortunately this feature did not take off before the campaign ended.
Behind the trees
The project took a full year to complete. Site, Community, E-commerce, Donation coordination and countless little things. The learning curve was one of the steepest climbs we’ve ever made. It was worth every single step.