Best Social Media Platforms to Build Your Web3 Community
Not All Channels are Created Equal, Especially in Web3!
Web3 has been a game-changer and it is exactly what creators hoped it would be, that is; producing content and having the full freedom to manage and monetize it. Little wonder why a lot of people are building projects and exploring its various branches such as NFT, DeFi, etc…
However, it’s important to note that the backbone which supports all of these activities stands on one thing: community. Building a community is vital for the success of any web3 project, as it helps to maintain the relevance of a project, idea, event, and so forth.
And the strength of a community is not only determined by the number of people in it but also by their engagement on the social media platform. A lot of projects fail as a result of choosing a social media platform that is not suitable for their projects, hence falling short of these key factors for developing a strong community.
In this article, you will get to find out the top best social media platforms that will help you to forge a strong community for the success of your Web3 project.
Social Media Platforms to Consider when Building your Web3 Community
Some social media platforms are peculiar to Web3 while building a community. You shouldn’t go around using just any social media platform because you like them or because you are most active in them. To have a successful web3 project which is primarily reliant on having a robust community, you should carefully select your social channels.
The social media channels on the following list should be set up if you want to have a strong community, and stay on the right track:
Twitter is one of the most used social media in the web3 space due to the way it is built, enabling community members to communicate with each other through likes, retweets, and tweets! Also, Twitter has a feature called “Space”, which you can use to start a social audio community. This can be very useful for the growth and engagement of your project as it empowers community building, and networking and increases awareness.
Use Twitter to create a strong presence for your Web3 project. It has a high rate of user engagement, which makes it a great platform for promoting your NFTs.
Discord
Discord should be one of your top choices, it is one of your core marketing channels that will lead to the eventual success of your Web3 project. It is considered the most effective medium of communication and the most important for Web3 Communities.
Managing a Discord channel is a lot of work and you are going to need a team to manage it. To make maximum use of Discord, one has to arrange it in a way that the user has the utmost edge and ease of interacting with the community.
Discord helps in managing a community and helping the members know each other based on their skills, which again adds to the building block of a community.
It’s important to make sure your social media access is secure as many project hacks happen on Discord. Using MEE6 bots on your Discord channel is highly recommended, it comes with recurring safety tips for your community that can be scheduled in the chat periodically.
Telegram
Telegram is particularly popular with crypto audiences because it gives your Web3 community the ability to communicate in real-time using a scrollable text chat freely. With Telegram, you can set up polls and games to engage your community.
Telegram can host a large community size compared to other messaging platforms like WhatsApp. If you’ve been around the web3 space long enough, you’ll notice that practically all projects have a Telegram communication channel.
Reddit can be used to communicate with your Web3 community but also gives more room for free-flowing discussions, community-driven support, and having your subreddit shared.
Reddit’s program exposes Web3 to a larger audience. Reddit not only has a large user base, but it also holds a real cultural cache due to its unique position on the Internet.
In addition, Reddit is the destination for NFT research and discussion, with NFT conversation growing exponentially. Redditors are more familiar with Web3 and NFTs than any other social media user. So you should consider promoting educational content to reach potential NFT holders and members.
TikTok
TikTok is another fantastic platform, you can use it as a medium for connecting with a young audience. This is due to how well-liked it is among teenagers and young adults. While building your community, you should use original and captivating videos when promoting your Web3 projects on TikTok. To guarantee that the greatest number of people view your content, you should also use hashtags and post frequently.
Medium
For expanding your email list and generating leads for your project, Medium has amazing potential. It enables you to share your content with the appropriate individuals, and if it’s good, people will engage with it.
In relation to Web3, knowledge is crucial. Potential buyers might be looking for information because Web3 is still in its early stages. Therefore, you can benefit from using Medium by providing some technical insight into your area of expertise and your projects.
Useful Tools to Manage your Web3 Community and Social Channels
Linktree:
Linktree is a tool that allows you to create a personalized and customizable page that houses all the important links that you want to share with your community or holders.
Koji:
This is a little bit more like Linktree, but with some other cool features, it comes with hundreds of free mini-apps to customize and monetize your projects.
Loomly
Then there is Loomly, a great scheduling tool, which creators can use to manage, schedule, and publish content on their social media platforms.
Collab.land
It is a tool that helps you to manage your community with a user-friendly and tokenized management system.
Gitbook
GitBook helps you publish beautiful docs for your community and centralize your teams’ knowledge for advanced collaboration.
Mirror.xyz
It is a web3 toolkit for sharing and funding anything. From writing about your latest idea to building a home for the next big Web3 project.
In Summary
Social media is a vital marketing tool for creating a strong community in this cutting-edge web3 space. The importance of social media can not be overstated, even traditional marketers rely heavily on it to generate leads and promote their products.
Therefore, it is of utmost importance that you choose the perfect fit social channels to attract, and grow, the appropriate audience for your web3 community.
About IncubateX
IncubateX is the 1st women-led incubator & NFT launchpad on web3. We specialize in helping innovative projects incorporate web3 infrastructure -mainly NFTs- within their ecosystems while focusing solely on mission-driven projects that make a positive impact IRL.
