How UX Job Markets Are Changing in Canada, Australia, Ireland, and the UK

UX hiring is moving in different directions across countries.

Kathryn Brookshier
Indeed Design

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Line chart of UK and Ireland UX design and research jobs on Indeed where posts in Q3 2023 are roughly 50% of Q1 2018 levels

The UX job market has been in flux for years in the US, but what about other global job markets? I looked into years of Indeed data. Here’s what I found.

The data from Canada, Ireland, the United Kingdom, and Australia depict three different stories:

  • The Canadian tech hiring market mirrored the US tech industry, with a large increase in open roles in 2021 and early 2022 and then a fall that brought hiring down to pre-pandemic hiring levels. As in the US, UX research has defied the trend and continued to gain ground.
  • Tech hiring appears to be declining overall in Ireland and the UK, compared to pre-pandemic levels, despite a surge in 2021 and 2022.
  • Demand for software and product roles has held up somewhat in Australia, but hiring for UX roles has dipped below pre-pandemic levels.

Let’s take a closer look.

Canada’s market mirrors the US

Since 2018, Canada’s tech job market has followed a similar path as the US tech job market. Notably, UX research roles spiked in 2021 and 2022, then fell in 2023 while remaining elevated compared to counterpart disciplines. Software engineering, product management, and UX design all grew and fell as they did in the US.

A line graph titled Change in tech job postings in Canada showing job post data for four roles indexed to Q1 2018
In Canada, UX research job posts rose to 658% in Q2 2022 and fell to 166% in Q3 2023. UX design posts rost to 257% in Q1 2022 and fell to 107% in Q3 2023. Software engineering posts rose to 289% in Q2 2022 and fell to 90% in Q3 2023. Product management posts rose to 207% in Q2 2022 and fell to 77% in Q3 2023.

Open roles keep declining in Ireland and the UK

The data tell a different story for the UK and Ireland. Role openings had already been on the decline prior to the COVID-19 pandemic. While there was a fury in hiring in 2021 and early 2022, all role openings crashed to levels well below their pre-pandemic baseline.

A line graph titled Change in tech job postings in Ireland and the UK showing job post data for four roles indexed to Q1 2018
In Ireland and the UK, UX research job posts rose to 169% in Q1 2022 and fell to 51% in Q3 2023. UX design posts rose to 140% in Q1 2022 and fell to 50% in Q3 2023. Product management posts rose to 142% in Q1 2022 and fell to 61% in Q3 2023. Software engineering posts rose to 116% in Q1 2022 and fell to 60% in Q3 2023.

Australia may have hard work ahead

Australia paints a different picture than the rest. The tech hiring boom that other countries experienced boosted software engineering and product management the most — fields that, admittedly, have many more workers. UX design and research roles saw sharp declines over the last four quarters. This doesn’t bode well for the long-term UX job market in Australia. Those hard-won gains for the nascent industry may need to be earned again.

A line graph titled Change in tech job postings in Australia showing job post data for four roles indexed to Q1 2018
In Australia, UX research job posts peaked at 113% in Q3 2021 and fell to 42% in Q3 2023. UX design posts rost to 162% in Q2 2022 and bottomed at 77% in Q2 2023. Product management posts rose to 160% in Q1 2022 and fell to 98% in Q3 2023. Software engineering posts rose to 225% in Q1 2022 and fell to 121% in Q3 2023.

This view into data across several countries shows that North America — specifically Canada and the United States — seem to have the most resilient UX job markets, especially for UX research. Unfortunately, the same does not hold true for Australia, Ireland, and the UK; the UX markets in these countries may continue to face strong headwinds.

Stay in touch. Follow our publication on Medium and learn about Indeed’s user experience team at Indeed Design.

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Kathryn Brookshier
Indeed Design

UX Research Manager at Indeed, University of Washington HCDE lecturer, and UX mentor