SXSW 2019 — Alchemy and Science: Choosing Metrics That Work
Ketan presented this talk on March 11, 2019, at SXSW in Austin, Texas.
Quantitative measurement is the key to scaling businesses, processes, and products and making them better. It sounds easy: just pick a number and improve it. However, actually choosing a metric is an exploration of a many-dimensional space with no map and no guide. Until now. Learn how to choose the right metrics so you can build a better product and a better business.
In the 13 years of Indeed’s existence, the company’s strategy has evolved considerably. What has remained constant is a dedication to making decisions based on evidence. Sometimes Indeed chose metrics wisely; sometimes Indeed chose metrics poorly. From these experiences, Ketan has derived a body of knowledge and a set of principles that can help others find the best metrics for their products and businesses.
Summary in PDF format: go.indeed.com/metricsthatwork
Audio Description
The following video includes a descriptive audio track for this talk.
Transcripts
- Basic transcript (includes audio information only)
- Descriptive transcript (includes audio and visual information)
Speaker
Ketan Gangatirkar has been helping millions of people get jobs for the last 9 years at Indeed. Over the 18 years of his career, he’s made many mistakes, but managed to learn just enough to avoid total failure. He hasn’t figured it all out, but he’s figured out some of it, which he would be more than happy to share with you. At length. With visual aids and dad jokes.
Ketan presented an earlier version of the talk on May 30, 2018.
Originally published at Indeed Engineering Blog.
