How to Choose Your Ondemand Niche
You know delivering your business’s message is of utmost importance, but how do you ensure that your brand’s message is amplified to its greatest effect?
While it can be easy to get caught up in trying to be all-things-to-all-people and speak to the largest number of potential clients as possible, you simply can’t do that. Attempting to talk to everybody doesn’t work. You need to understand who you’re attempting to address and hone in narrowly on a specific target market in order to give your company its best chance at outperforming your competition. That’s where choosing your niche comes in.
Your business’s niche is where you will position yourself as the expert to consumers, and you’ll need to have your niche firmly set, before you move forward with Indemand to establish your ondemand business.
Here’s Indemand’s Six Ways to Help You Choose Your Ondemand Niche:
- Understand your broad market: Consumer or business
You likely already understand this, but ensure that you know the basic market you wish to address. Are you selling B2C or B2B? In other words, are consumers your main focus, or are other businesses?
2. Consider your use cases
What’s every service and/or product you plan on providing to consumers? List each out and ponder their implications. You can’t understand your potential target market until you wrap your head around the use cases for all your existing and upcoming products and services. Understand yourself before attempting to understand others.
3. Know what makes you special
What makes you and your product and services special? How is what you offer different from the “rest of the pack?” There are almost surely similar offerings out there from competing brands. You need to distill the unique aspects of your offerings into an immediately understandable essence that can be grasped and appreciated by both prospective customers and the marketers and evangelists within your own company.
4. Get into the minds of your consumers
In an effort to successfully identify your niche, you’ll need to see things the way your customers would. Their perspective is what counts. Gather this perspective through interviews with potential customers in order to better ascertain their desires.
5. Planning and Evolution
Once you’ve tapped into the minds of your prospective customers and have a niche in mind, plan carefully. Attempt to ensure your products and services match their existing expectations. Also, can these products and services evolve in any way to keep up with what will inevitably be an ever-changing market? Sure, your products may match up to consumer expectations now, but is there any room for flexibility and adaptation later down the road? After all, your prospective niche will evolve, so make sure your business and its offerings have the potential to, as well.
6. Test-market your niche
Don’t just toss your product to the hounds, so to speak, to be ripped up and potentially spit right back out again. You have a clear definition of your products and services, their use cases and uniqueness, and the likely mindset of your potential niche. Now, you’ll want to test all your assumptions with your target market before diving head first. The best way to do this is to give your niche the chance to try what you offer out. Consider holding seminars and offering free samples, when appropriate. Market tests can be achieved efficiently and with relatively few funds.
With your niche successfully determined, you’ll be free to move forward with your ondemand business! Products and services offered ondemand have the distinct advantage of keeping a small business at the cutting edge, inevitably helping increase sales and overall growth. Fortunately, Indemand lets you create your own ondemand business in a matter of minutes, with just a few clicks. Learn more and start your FREE 14-day trial today!