Independence Day
Published in

Independence Day

Don’t Focus On Being the Best, Focus On Being Unique

Photo by Zen Chung on Pexels

In a world where competition is always present, it’s hard to stand out and make a name for yourself. It’s difficult, but it is possible to be unique!

One of the hardest things for many small business owners to do is find ways to set themselves apart from big companies.

Here are four ways your business can be different and stand out.

All of these things have worked well for many businesses. How many of them are currently a part of your business plan?

1. Deliver Extraordinary Service

This is what sets the most successful businesses apart and makes them unique.

But it’s not enough to just say it. You have to give your customers something that they can’t get anywhere else.

Don’t try to be the best if you want to beat your competitors. Instead, try to be different.

You can stand out and be unique if you think about giving your customers service that goes above and beyond what your competitors offer.

2. Listen To What Customers Want

The best way to impress your customers is to give them what they want and need.

Think about how you can help your customers with the challenges they have the most. This will make you stand out from the crowd.

3. Do Business Differently From Your Competitors

If you run your business in a different way than your competitors, you will stand out.

The best way to stand out from your competitors is to find and use weaknesses in their business plans.

Make it a habit to always look at what your competitors are doing.

Find out what they sell and how much they charge for it, as well as how they run their business.

With this information, your business can stand out from the others. For example, if a competitor sells a product at a low price, you can do the same.

Remember that your goal should be to give customers a reason to do business with you, and this could be one way to help you reach that goal.

Don’t just copy what your competitors do when you look at their business plan. Instead, think about their flaws and how you can make them better.

If you come up with new ideas for your business, it will get better and stand out. How can you change the way you do the same thing?

4. Make A Strong Offer Or Promise

Offers and guarantees are the best ways to make buying your products or services seem less risky.

Getting rid of the hesitation to buy can lead to more sales. A guarantee will also make your business seem more reliable and friendly.

For example, you can make sure to answer every email or social media question within one or two hours.

This will make it easier for you to respond to customers and give them more reasons to contact you and do business with you.

Innovation is something that all successful businesses have in common. If your business is new and different, it will grow quickly.

So, if you want to take your business to the next level, you should focus on being unique and not copying the business strategies of your competitors.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
D.D. Dwase

D.D. Dwase


Jesus Is King | Author | Writing: Faith, Self-Mastery, Business, Investing, Financial Freedom, Crypto & Blockchain Tech. Become a member