How To Reach Donald Trump and His Mob? Don’t

I am thinking about a quote from Rosanne Cash that a friend introduced me too. Ms. Cash would perform a concert and find that maybe 6% of the audience were right there with her; present, engaged and immersed in the experience. Meanwhile, she was spending time on the 94%. Thinking about how to engage and to reach them. It was not fun and, instead, was stressful and joyless as it was taking the pleasure out of her shows.

So, she decided to change her focus to the 6%. The people who didn’t need to be convinced but ought to have been honoured and thanked…