Thoughts And Ideas
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Thoughts And Ideas

The Bye-Now Effect: Why Reading “Bye Bye” Could Make You Spend More

How the bias works and how to avoid it

Image by kalhh from Pixabay

What is it?

The bye-now effect describes our willingness to spend more after reading the word “bye” and confusing it for “buy”.

The seminal study

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George J. Ziogas

George J. Ziogas

Manners will take you where money won’t | HR Consultant | OHS Specialist | Personal Trainer | ziogasjgeorge@gmail.com