Apr 6
5 min read
The IKEA Effect: Why Your Billy Bookcase Is More Valuable Than Someone Else’s
How the bias works and how to avoid it
What is it?
The IKEA effect describes our tendency to place excessively high value on the things that we (help to) create. This effect comes with its own apocryphal story. As the legend goes, at some point in the 1950s, US food company…
