How to Improve Magento 2 Website Performance and Speed

Magento 2 speed optimization is a process every Magento 2 store owner should opt for at the time of traffic drop or when bounce rates increases. This happens because website performance is an essential element affecting Magento SEO, traffic, and purchasing decisions.

Magento is one of the best CMSs, and people choose it for its exceptional functionality, unique features, and speed. Magento with sample data works fast. But when you add some additional functionality, customizations, and third-party modules, it starts breaking down.

When you test Magento speed, you will know what causes slow website performance, as most speed testing devices provide you with performance reports. Then you have to work on these reports to eradicate the tech issues.

To keep your website working rapidly, here are some tips to race up Magento 2. But first, let’s discover what eCommerce store optimization is and the significance of speed optimization.

Why is Speed Optimization Extremely Significant for eCommerce?

This is the era of fast and instant technology. Everybody wants instant replies and solutions, and they hate waiting. With the enhanced technology of the internet and online shopping, everything is at your fingertips. There are high expectations for online stores, and if they fail to maintain customer requirements, they find it hard to convert visitors into buyers and bring earnings.

The website speed directly connects with the conversion rate, and the statistics verify the report. The second delay in loading a page can decrease modification by 7%. When people encounter unsatisfactory performance on a website, 79% of customers never come back to the site again.

Another research refers to website speed and conversion. According to the sources, 35% of all website visitors are doubtful about purchasing the product from the company. 66% confessed that low-grade website performance affects the image of a company.

The conversion rate for pages that load in 2.7 seconds is about 12.8%. On the other side, the pages that load in 2.8 seconds show a reduction in the conversion rate of about 2.4%.

These examples illustrate the significance of a high-speed website in the eCommerce industry. They encounter equivalent outcomes when providing Magento 2 speed optimization service.

To find a solution for Magento 2 improvements in speed, the number of servers is increased, from just two to an elaborate system of 34 servers. Moreover, they assigned one server to analyze the entire performance of the system and another one for storing 11TB of images. To continue enhancing Magento 2 website speed, they operated a load balancer to circulate visitors between servers when the load increases in the system.

Why is Magento Slow?

Most lagging interface and increased loading duration cases are because of misdeeds and a lack of understanding of optimization regarding the website. The Magento 2 speed is not effectively slow by itself as the original store is rugged and operates smoothly.

When you cannot fulfill the primary requirements to execute a store on Magento, such as using improper attachments or not enabling the right plugins, the speed of your store will slow down. If you do not work to solve this problem, your store may lose a large number of probable customers due to the slow speed of Magento.

So, here are the most helpful steps to speed up your Magento 2, and you can go with any of them which will work best with your system.

Significant Steps to Speed Up Magento 2 Website

Let’s explore how to improve Magento 2 performance and increase Magento 2 speed.

1) Execute code audit

Before speeding up Magento 2, perform a website audit, detect your website’s weakest points, and measure the optimization work scope.

2) Remove deceleration extensions

Test how every extension affects load speed by turning them on and off one by one and enabling performance testing at every stage.

3) Completely disable unused extensions

If you find challenges, search for substitutes built by reliable extension development companies and disable unused extensions.

4) Enhance SRT and TTFB

Start render time (SRT) is the foremost thing that users view and how swift they are viewed defines their imprint of the website’s speed. The ideal STR is about 1 second. If it takes a lengthier time, there are struggles with optimization.

5) Configure the server precisely

• Hosting provider: It is vital to select an effective Magento hosting provider to meet your business requirements. Even when moving from Magento 1 to Magento 2, it is significant to extend resources.
• Latency: The distance of your hosting location from the targeted audience impacts how a website will execute in a specific region.
• VPS: When picking this option, optimizing the software and database that operate on the server is critical. When setting Magento 2, you can blend NGINX, Reddish, HHVM, Varnish, php-fpm, and Memcache solutions.
• MySQL query cache: You can steer Magento 2 speed optimization by enabling this query cache.

6) Set up operating mode

Erroneous operation mode leads to sluggish performance. So, set it correctly, especially when you move from Magento 1 to Magento 2.

7) Perform JavaScript bundling

The JavaScript bundling functionality generates a single file from all the JavaScript files to reduce the requests. It makes page load time quicker, thus lessening the time users wait for content to display.

8) Minify CSS and JS

JS and CSS minification feature optimizes Magento speed by enabling to minify CSS and JavaScript files.

9) Explicitly set up CDN

With CDN (Content Delivery Network), your website’s content is delivered swifter, increasing website speed.

10) Execute reindexing

This feature initiates each time you craft a new product listing and save it. It cannot be switched off entirely. So, you can schedule it for your non-working hours when a fall in swiftness will not affect your sales.

11) Optimize content

Optimize images and delete outmoded content. The browser will operate quicker if it has to load fewer visual content.

12) Facilitate Magento upgrades

Regularly upgrade to the newest M2 versions as updates enhance Magento speed.

Key Takeaways

Here, we showed you various possible reasons why your page loaded slowly and gave you steps to speed up your Magento 2. Now, it’s your choice to pick the most appropriate action for your store.

All you need to remember is that the more upgraded and faster your personal development domain is, your online store will be faster.

In the eCommerce industry, the speed of your domain is crucial as it takes a few seconds for visitors to make a preference of your store or either purchase from you or choose your competitors. However, enforcing the given suggestions does not always fetch the desired outcome.

So, the best thing is to trust your website in the hands of experts and let them develop your Magento 2 website speed for you.

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Originally published at https://www.indianic.com on July 18, 2022.