George Lakoff on Indivisible

How to frame arguments and #Resist.

“Indivisible was actually described many years ago — it’s called the First Amendment. Print it out. Carry it with you.”

How to frame arguments

Indivisible is a non-partisan group. We can learn, however, from the marketing and framing techniques that the Tea Party has used successfully.

Nation as Family

Strict Parent Model

Nurturing Parent Model

Key Takeaways

When Lakoff said, “Don’t let the other guys have the flag,” it really hit home for me. The logo of the United States, in my mind, has come to represent something distant from my own identity. Yet I still feel wholly American. Talk about cognitive dissonance!

Justice for All


Citizens resisting the Trump agenda.


Megumi Tanaka

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Citizens resisting the Trump agenda.