Digital Transformation in Banking
The Client
UniCredit Bulbank (part of the European bank group UniCredit) is the leading Bulgarian bank with 3600 employees and 170 branches.
In 2016 UniCredit Bulbank was named “Best Bank in Bulgaria” by international magazines Global Finance and EMEA Finance, “Bank of the Year” by the Association Bank of the Year, “Best Digital Bank of consumers’ Global Finance, a bank innovation of Forbes Bulgaria, “Best Bank for trade finance” according to Euromoney.
The Goal
Being market leader, UniCredit Bulbank strives to provide superior experience in all interactions with its customers. Digital transformation is priority in their plans, providing omnichannel services and branding.
The main client’s goal is to be closer to its customers, to humanize the communication, avoid heavy administrative style and difficult terminology. Also the client wants to provide better finance management.
The Challenge
Awesome css tricks and SVG vector graphics all the way for best appearance. Facing with cross browser challenges for both mobile and desktop platforms.
Pushing limits of AngularJS by dealing with multilevel nested views and complexity of app rotes so user feels like browsing native application.
We used UI libs like HighCarts, jQuery DataTable, NoUiSlider, DatePicker, TimePicker and more, styled and modified for the needs of the project.
How Did We Satisfy Those Needs and Help UniCredit Meet Their Goals?
Your Financial Advisor is a tool that provides valuable information on how to manage personal finances. It starts with the current need, then takes you through different questionnaires to provide the best advice. It allows users to calculate monthly payments on mortgages and loans, provides comparison between similar products and answers how to invest in order to get desired retirement income.
Your Financial Advisor is designed to provide great user experience on all devices. The client is in full control to add new products and define new processes within the tool.
It is a real success project for both UniCredit and INDUSTRIA. It brought the bank closer to its customers leading to increase in sales and better service.
Ask the Robo-Advisor
Superior experience in all interactions with the customers.
