You Should Of Predicted Youtube TV’s Price Hike
Youtube TV was the saving grace for many people who could not afford the ever-increasing cost of streamline television. Youtube offered the best experience for the lowest price when it first entered the market. At 35 dollars a month you could not compare the quality and service that Youtube was giving you: unlimited DVR, easy to use application that didn’t require a bulky box and a strong channel lineup that was growing every day.
This resulted because in 2017 there was a large push from the subscribers of the cable industry to no longer waste money on expensive services. This caused a mass of people to unsubscribe from the cable networks and a noticeable dip in their income. The people who unsubscribed slowly realized that at the end of the day they didn’t use the service they were paying for in the first place.
This forced a new generation of Television. The online era of streamed TV brought affordable prices and innovation to the sector. At the time of inception, there was not a better deal on the market. People who ordinarily couldn’t afford entertainment all of a sudden had an opportunity to be hooked. It was nothing short of brilliant for the entertainment sector. Allowing people who cut the cord to spend a fraction of the cost, for products actually worth it.
Now, where did it go wrong?
The premise of these online streaming services were lengthy deals with big telecom. These deals were renegotiated, and often greedy telecommunication companies would force a larger paycheck from the streaming services. In return, member’s prices would have to raise, sometimes beyond value, to be able to keep the channels on their services. This is what eventually causes all-new streaming companies to have to raise their price.
This in turn ruins the premise of a cheaper service. It was only a matter of time before licensing deals payments went to the end-user. The days of a cheap internet-streamed television are over. Youtube TV’s last option is to garner subscribers and slowly lower the cost until it’s back to an unnoticeable level... that or just let users select the channels they want to subscribe to (this is an issue on the telecoms front.) I think the streaming area has a lot of potential for growth. Whether the industry decides to adapt to the ever-changing needs of the people? That’s not for us to decide with our words, rather our wallets.
