One Year of Infinite Objects
This month marks 1 year since we launched Infinite Objects into the world. It seems like a decade and as if it were just yesterday all at the same time. I’d like to take a moment to reflect on what we’ve achieved since then, and outline our goals as a company as we barrel towards the end of 2020.
Our year in numbers, as of this month:
- Collectors in 22 Countries and all 50 states
- 41,000+ personal videos uploaded to our Creator Tool
- Audience across Instagram, Twitter, and TikTok has grown to 25K+ followers with 1M+ likes
- 55 exclusive Artist Video Print drops
- $50,000+ paid out to Artists (!)
When I founded Infinite Objects in 2018, we were focused on answering several questions:
How can we elevate video content to be valued equally as print media has for the last century?
How can we make video content collectible and rare?
How does video as a tangible, physical format, experienced outside of our phones and laptops change the way video can be monetized? And what does this mean for artist, creator, publisher, and personal video content?
To answer these, we developed what we call a Video Print. A permanently treated display for showing a single piece of video content, looping infinitely. We are creating physical representations of digital content. It is a crazy concept, but it’s one that folks are understanding, and one that creates opportunities across art, popular culture, and personal gifting arenas.
I’m especially proud of the opportunity we’ve created for new media artists whose practice is focused around video and moving images. Our product presents a fresh avenue for them to connect with their audience, and also a new revenue stream to support themselves through their work.
Artists and creators are able to sell video through Infinite Objects, and their fans are able to physically collect it. Earlier this month we launched a new collection with 3D artist Frank Guzzone, which has been received super well received by our community (his new limited-edition pieces are almost sold out!). You can read more about this collaboration in this interview with Input Magazine.
We want to make selling and owning video as accessible as possible to all audiences, creators, artists, and publishers. If you have video content, we want to print it. That’s why we launched the IO Creator Tool in February. If you’re an artist, we also have an open call for collaborators live until next week. And I’m excited to announce that before the end of this year we will be launching the Infinite Objects Marketplace — a chance for anyone to upload their own video, set their own prices, and finally be able to sell video to their audience.
A ton of new IO partner drops will launch before the end of this year. Whether you’re an avid art collector, someone looking to gift that cherished moving moment stuck in your camera roll, or you’re an avid sports fan with the ultimate team memorabilia collection (*wink*) — Infinite Objects has collectible video prints for you.
Keep up to date with our latest drops by following us on social and signing up for our mailing list. We can’t wait for you to post your unboxing and share in the joy that is Infinite Objects.
Here’s to the next year!
— Joe + the IO Team
