Thinking about the users experience when using the Inflr platform, the article written by Vladimir Novaes and Thiago Bittencourt, was used as reference techniques for creating the platform. Check-out the article below and share:
I recently came across an article from Blockchain at Berkeley citing the major shortcomings of the area’s projects. From the outset I had expected a flood of structural and technical criticisms of the technology, but in fact, what struck me most was the bad user experience present in most existing projects.
What, in theory, should be a trivial task turns out to be a slow and painful process. From the process of acquiring a crypto-currency to using a decentralized application.
We are getting to the Crypto Winter — an event that is perhaps more catastrophic than I had previously believed. Between dead and wounded we have only one certainty: projects will die, ICOs will be forgotten, cryptoactive will turn to dust but the technology behind all of this will remain. In the same way that, during the internet bubble, pets.com died and the protocols remained firm and strong.
A technology only gains space when there is no need to understand the mechanisms behind them. Every day we use the SMTP protocol when sending an email but, sure enough, 99% of users do not know what happens after pressing the “send” button. Usability without the need to build knowledge is the key to mass adoption.
This reminds me of an old IDEO article that talks about empathy in the creative process. In this article a phrase always comes to mind:
“People who are temporarily unable to let go of their role, status, opinion, or technical knowledge will fail to empathize with those who have conflicting thoughts, histories of different experiences or other mental models.”
That is, only putting itself in the place of those outside the crypto universe will be able to find solutions that allow the mass adoption of technology.
The ability to empathize with users is the only way out of the theoretical world. By spending a day with a sailor John Stoddard of Moggridge Associates was able to design the radios that would now be the standard for modern ships and ships. Years would pass in the cold labs of the company without the slightest possibility of re-creating the extreme specificities of a fishing vessel’s crew.
This is the invitation I’m making: we are spending a lot of time and effort in solving blockchain minutiae and little understanding of the needs of the average user. A technological revolution saved for few is of no importance. Living real problems and finding their solutions are the best way to design projects that are useful and value-generating.
After all, are we trying to decentralize and democratize via blockchain? This revolution can not be limited to the back end and urgently needs people designing solutions for the end user.
Co-Authors
Vladimir Novaes, https://www.linkedin.com/company/wolfgang-ventures/
Thiago Bittencourt, https://www.linkedin.com/in/thiago-bittencourt-gil/
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