Connecting Community Back with Business | Amy Lewis and Matt Broberg of The Geek Whisperers — EP018
The co-hosts of the Geek Whisperers podcast reunite to talk on the state of the influence marketing and give some tips for companies big and small
Today we are talking with Amy Lewis and Matt Broberg, who along with John were the co-hosts of The Geek Whisperers podcast that came to a close at Episode 140 in October 2017. It was great to reconnect on the mic and have a laugh with Amy and Matt, but we also wanted to talk about their roles in influence marketing and what they are up to now.
We talked about building a community at a startup, creating great content with a low budget, how their roles fit in across departments within their company, some highlights of the now retired Geek Whisperer podcast, and what projects we can look forward to from them both in the coming months!
Subscribe to the Influence Marketing Podcast on Apple Podcasts
Links: Episode 021 mp3 file, Influence Marketing Podcast RSS feed
Main Points
- The famous three-circle model of Influence Marketing: People, Platforms, and Content.
- The size of your event matters less than the attendees and your ability to create content with them.
- You have to be aligned with one of the big three: sales, engineering or marketing.
- Creating content with little-to-no budget is still possible when you focus on elevating the experts and contributing as much as you can to the community.
- Title yourself appropriately and handle yourself with the gravitas to push back when you feel as though the title and role aren’t taken seriously enough.
- The Geek Whisperers podcast was fun and gave us a great outlet but took a lot of time and effort to produce, hence retiring it for the time being before it completely jumped the shark.
- Career paths are changing in the way of no longer being completely linear. People can craft a position to be along the lines of what they really desire.
About our guests, Amy Lewis and Matt Broberg
Amy is an energetic, effective marketing professional specializing in marketing strategy, communications, and customer engagement. She is a diplomatic collaborator with a passion for improvement. Amy is results-oriented with a knack for extracting business intelligence from marketing programs.
Matthew (Brender) Broberg is the VP of Community at Sensu. Matt is a technologist with skills in marketing and a focus on product development. His role in a team is most powerful when cross-organizational and driven by the pressing needs of the company. He has the most fun when he’s empowered to lead a team to a collective goal.
Mentioned In This Episode
- John on Twitter: @jtroyer
- Kathleen on Twitter: @dailykat
- The Geek Whisperers
- Matthew Broberg on Twitter: @mbbroberg
- Amy Lewis on Twitter: @CommsNinja
- Sensu
The Influence Marketing Podcast is a podcast from the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Podcast co-hosts John Mark Troyer and Kathleen Nelson Troyer are also co-founders of the IMC. For more information, go to influencemarketingcouncil.com.
