Striving To Continually Be Great Open Source Citizens: Jonas Rosland at {code} by Dell EMC— EP008

Authenticity and Community Focus for Open Source in the Enterprise

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Today our guest is Jonas Rosland, Open Source Community Manager at {code} by Dell EMC. The {code} Community has become an active way for the Dell EMC ecosystem to participate in open source projects. There are currently 3700 members in this community, and Jonas forecasts even more future growth. In this episode we really enjoyed speaking with Jonas about his background of developer advocate to community manager.

Jonas goes into finer detail about the {code} Catalyst program and hisrole as a community leader, and how important it is to them to use the program as a way to thank those who are out there interfacing on behalf of Dell EMC, and to keep a good balance between the internal and external engagement. Leading and managing an open source community inside one of the world’s largest technology giants is not an easy task, but Jonas finds much motivation with real life examples, such as his colleagues in Japan finding their work lives easier because of the {code} Catalyst program. Finally, we talked about perception with big companies’ involvement in open source. Jonas feels Dell EMC sets a great example of how a large traditional company can interact with the open source community and we appreciate his dedication to making sure the goal is to integrate with projects in the larger open source ecosystem.

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Key Takeaways:

[2:21] Jonas is the open source community manager at {code} by Dell EMC. They started as an open source initiative because Dell EMC saw a need to be involved with the open source community. For the past two years they have been focused on integrating into the container technology space.

[4:23] The {code} Community was started to make sure they could create a space to have a real conversation with other people interested in open source offerings from Dell EMC. The program just turned two years old. It started at 50 people and now has grown to currently 3,700 people in the community. The main platform they use to communicate is Slack.

[6:32] Jonas gives advice for those starting a program.

[8:51] One big win for them was to have other teams added into their community.

[9:37] DevHigh5 was the first program they started in the community. They looked at people in Dell EMC and partners, customers and users of theirs that were already creating and publishing work in the open source community.

[14:09] The {code} team is focused on thought-leading members of the open source community and creating a dialogue between open source advocates, developers, project managers. These are a mix of eight different countries and companies that are leaders in the open source community.

[20:06] One of the important things they are focusing on is that their products can be integrated into any new piece of cloud-native or container technology.

[23:20] At open source focused events they do something called a “{code} Assembly.” They get everyone together to hang out, talk some business, and also share some fun offline personal connection time.

[25:40] They had a special dinner to thank Catalysts at Dell EMC World.

[27:10] It’s hard to look at ROI, but they do look at who in the programs are writing and publishing code, who is speaking, blogging, and outputting impactful conversation out in the world.

[28:14] Jonas shares some stories on how the {code} Community successfully changed in both the customer point of view, and also within the internal employee view.

[30:22] One of the outside projects they are currently a part of now is the Cloud Native Computing Foundation and their Container Storage Interface, for which they provide feedback, help, and code.

[34:19] Jonas gives his background and how he started from developer advocate, writing code, to speaking at events and managing the community. Last year he moved into the open source community manager role full-time.

About our guest, Jonas Rosland

Jonas Rosland is a community builder, open source advocate, blogger and speaker at many open source focused events. As Open Source Community Manager at {code} by Dell EMC, he is responsible for the growth and prosperity of the {code} Community.

Mentioned In This Episode

The Influence Marketing Podcast, a podcast brought to you by the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Your hosts, John Mark Troyer and Kathleen Nelson Troyer, are co-founders of the IMC. The Influence Marketing Podcast is part of the research program of the IMC. For more information, go to influencemarketingcouncil.com.

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