5 Unsung Ways You Can Measure Influencer Marketing ROI
5 Ways to Measure Influencer Marketing ROI
Watch the video below or read the tips underneath!
We’re going to talk about the 5 ways you can measure influencer marketing ROI (return on investment/influence).
Influencer marketing is still a fairly new form of marketing so we’re here to talk about what to look for when measuring the effectiveness of an influencer marketing campaign.
Engagement
Is the influencer’s sponsored post with your brand getting as high of an engagement rate as their normal, unsponsored post? Also note which influencers are bringing you the highest amount of engagement and start to rank them.
Followers on your account
Another good indicator that the influencer’s audience loves your brand is if you’re seeing an increase of new followers on your company’s social media accounts.
Increased site traffic.
During the time of your influencer marketing, how many clicks are you getting to your brand’s webpage from the social media platform you and the influencer worked on? Of course site traffic leads to visits, shopping cart adds and more.
Hashtags
You may have a unique hashtag you’re using with your influencers, how many more times are their followers repeating this hashtag? Who does this well: Fruit by the Foot and Uniqlo.
Sentiment
One important factor to read into is the sentiment of influencer’s followers on your sponsored post. When the influencer you’re working with posts up an image or a video with your brand, are their followers commenting positively or negatively or worse…they’re neutral.
Ready for it? 🤓
Starting your own influencer marketing program can be hard and scary.
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Find and talk to real influencers, say ‘Hi’ with confidence, organize your followup, and reach more consumers.
