Influencer Marketing: 4 Common Myths

Watch the video or read the full post below.

Myth 1. All Influencers Are Paid

You can “Pay” an influencer in many ways; not just monetarily. You can gift them products, experiences, events, the spotlight, a feature; the list goes on and on.

The key is motivation. The motivations of an influencer vary as much as their specialties, sizes and platforms.

For example, there are many micro-influencers who are willing do product only collaborations. They’re motivated to build their portfolio and experience, as long as you have a product or service that is relevant for them, you can definitely negotiate product only collaborations.

Myth 2. Real Influencers Are Few, Fake Influencers Aplenty

Let’s define a fake influencer first. Fake influencers are influencers who purposely purchase followers, comments, gamefying their influence while being motivated by greed…they want to be endorsed, sponsored or get free products.

These fake influencers are the exception, not the rule. Also, some of you watching this may have your own Instagram accounts and you probably have bots who followed you. Anyone with a substantial number of followers is bound to get bots who follow their accounts, however if the influencer has a majority of these bots as their followers, then you know you have a fake.

Myth 3. Only Big Influencers Matter

Influencer’s effectiveness and engagement actually looks like the SaaS valley of death. In a recent report by L2Inc, an influencer’s effectiveness is their engagement. This is highest when the influencer is below 70,000 followers. And when they are between 70K and 7 million, you see a stagnant level of engagement. This is mostly because of audience brand fatigue.

Myth 4. Influencer Marketing is Only For Big Brands

Another huge myth. Influencer marketing is for companies of all sizes but the types of influencers, the number of influencers differ from big brands as they do for small brands or makers. For smaller brands, you have to focus on smaller influencers and focus on their engagement rates vs the number of followers they have.

Ready for it? 🤓

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