Why you need to contact 20+ influencers at any given time.

Jennifer Yemu Li Chiang
Influencer Marketing Academy
2 min readAug 9, 2018
Picture of a real MuseFind user

Have Many, Many Baskets

Contacting influencers is like winning a bid to have them feature you on their social feeds and promote you to their audiences. So if you contact one influencer and leave it at that, it can be very discouraging if you don’t get a response or a rejection.

From our research here at MuseFind, we’ve seen that if you contact 20 or more influencers, you will have more options and a higher success rate of getting influencers to promote and grow your business.

If you contact 20 or more influencers, you will have more options and a higher success rate of getting influencers to promote and grow your business.

Bruh, do you even Christmas?

I love Christmas, Mother’s Day, Father’s Day — basically every holiday is a reason to celebrate.

As a store and brand, you know how critical timing your marketing campaigns to go the extra mile around holidays is. You already know this!!

So when it comes to contacting influencers, there are probably dozens of other companies also pitching influencers to promote their products around holiday seasons.

Want influencers for back-to-school promotions of your cute backpacks? Contact mommy influencers by July to line up as many for August/September!

Want influencers for your cute couplesChristmas sweaters? Contact those cute couple influencers by October/November before they get busy!

3. More contacts, more chances.

Dear small businesses, startups and e-commerce stores:

I’ve been in your shoes before.

Pitching influencers and inviting them to talk about your company takes time and you can accelerate it by contacting a lot of them.

That means you can’t stop and throw your hands up when you’ve only emailed 10. Influencer marketing machines out there like Daniel Wellington, NastyGal and others all started their influencer marketing army by having to email 100 of influencers to getting their first 30 to say ‘Yes’.

So don’t be shy: get out there!

Ready for it? 🤓

Starting your own influencer marketing program can be hard and scary.

Instead, you can find and contact verified influencers for FREE to grow your business on MuseFind.

Find and talk to real influencers, say ‘Hi’ with confidence, organize your followup, and reach more consumers.

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Jennifer Yemu Li Chiang
Influencer Marketing Academy

CEO @MuseFind: The simplest way to start or scale influencer marketing | Forbes | MIT Accelerate Judge | Social Media Week | NYFW Official Sponsor