The Kind of Branded Video that Breaks the Internet

In the world of content marketing, video has been around for quite some time. Its constant growth and popularity have added a lot of pressure for businesses to get more creative and competitive in order to stay in demand.

82 percent of businesses that are already using video plan to increase their video marketing spend in 2018, while 65 percent of businesses that don’t yet use video marketing plan to start in 2018–19.

Also a recent white paper by Cisco predicts that 75% of all mobile traffic will be video by 2020.

As we witness more and more businesses using branded video to support their marketing efforts, we noticed the success it has on the brand all around:

· Improve web traffic

· Sales

· Educate users

· Increase brand engagement

What exactly is a Branded Video?

Branded video is an advertisement in a form of compelling content.

“Compelling“ being the keyword.

To create such content, the same rules apply to any good quality content. — through story-telling.

A great story with strong narrative is what draws the viewers and get them to approach the content with a more engaging attitude, as opposed to most reactions towards dull advertisements.

Have you ever waited impatiently to skip the ad so you could continue watching your video content? Yep, we’ve all been there.

What about breaking the Internet?

The kind of branded video that could get viral is the kind that involves a powerful social strategy: working with influencers.

Reach out to the influencers related to your niche, and collaborate with them to:

· Telling your brand story

· Sharing testimonials

· Demonstrating the product

· Comparing product to competitors

· Promoting features and benefits

Imagine how one good video can lead to a massive social following.

A branded video marketing strategy in collaboration with an influencer or microinfluencers can help unlock the potential of your video for your brand. A realistic ROI resulting to create customer loyalty, increase awareness, establish greater trust and credibility, and win sales.

Influencers’ spotlight