Empowering people to design understanding
We collaborate with scientists and journalists, businesses and organisations, professionals and individuals who need to turn complex information into meaningful narratives, beautiful visions and understandable messages.
Some of our commissions:
- turning complex scientific reports into experiences that enhance understanding and engagement;
- visualising complex data by defining the appropriate visual narrative that meets the needs of an audience;
- using information design and data visualisation to help clients identify effective solutions to complex challenges;
- turning research papers into visual stories that become usable for the general public.
The importance of mastering the content
You can only design information effectively if you master the content. As information designers, we achieve that by a constant dialogue with the content experts, by asking the right questions to identify the right challenges. Our experience in dealing with big data, our knowledge of scientific processes, our passion for numbers and statistics, our care for quantitative and qualitative information and, above all, an understanding of the barriers that can prevent users from making sense of complex information guide us our decisions during the design process. It is vital to design information not only in a way that is clear, but also in a way that strikes the right note in the mind of the viewer.
Using a human-centred approach
Communicating complex information requires finding design solutions to complex challenges and adopting a human-centred design approach is key to identify the right narratives. A human-centred approach is the backbone of any information design project. According to a human-centred approach, it is crucial to learn how our audience will decode the information, to understand their context, to build a real dialogue with them, to design with them, to listen to their needs, to take their feedback seriously, to improve the design according to that feedback.
Co-designing with our clients
A human-centred design approach is characterised by multiple iterative cycles of development (idea generation, prototyping, testing, analysis and refinement) and by a close collaboration with the different stakeholders involved in the design process: end-users, clients, content experts, other designers. Being able to manage multi-disciplinary teams and co-designing with them is key to success.
Our technical know-how
Information design lies at the intersection of beauty and function, text and image, perception and cognition, logic and emotion, enabling us to reveal what hides behind our data and to address effective messages. The combination of analytical, technological and design skills is crucial to deliver innovative, beautiful and powerful solutions. Beauty and engagement are a fundamental component of designing understanding.