Is a Mobile App Essential for E-Commerce Business? Know Here!

You don’t need to miss out on a new, important sales channel and end up like a just another retail store on the market street. Hence, having an mobile app is essential.

E-commerce is on rise everywhere. Globally, the annual retail sales from the internet crossed $1.9 trillion U.S. Dollars in 2016. If this figure doesn’t impress you and push you to have one, we don’t know what will.

To survive in this highly competitive market, your company surely needs a mobile app. Below we give you solid reasons why your e-commerce business should have an ecommerce mobile app.

1. Great Pace — Mobile apps are relatively faster! Don’t agree? We can prove — The Online Shopping Giant, Amazon declared that even a seconds’ delay in loading their search results can lose them up to 1.6 Billion Dollars in sales every year. Hence, proved!
   Technically, mobile apps are faster because:

• Mobile websites run on javascript, whereas the framework used by Mobile apps can be up to 5 times faster than those of Javascript
• Apps store part of the data locally, on the other hand, mobile sites have to refer to servers for the same. This makes data retrieval far easier.

2. Superb User engagement & Improved Conversion Rate — According to statistics, users spend about 85% of their daily time on mobile apps, and the remaining time is spent on mobile websites. Can you see the difference? Isn’t that too convincing to think about ecommerce mobile app development? When a user downloads a mobile app, the brand logo/icon automatically gets saved on their screen, which itself acts as a great branding tool.

3. Social Sharing — That’s the obvious and most lucrative benefit of having an in-app social media installation. Users can create wishlist, share cool stuff with friends, recommend products to friends etc. Without this feature, a lot of great content or product would have been wasted. Through this in-app installation, products and awesome content can reach to a vast customer/buyer segment.

4. Push Notifications — By having an mobile app for ecommerce website, your users can get marketing notifications that may boost your overall sales ratio. The best part is customers get the alert of BIG SALE or DISCOUNT without even opening the app. Isn’t that great?

Mobile app is the need of the hour, if you want your brand to be popular, drive big sales, elevate ROI etc. Therefore, opt for one of the ace mobile app development services to offer customized shopping experience to your existing customers, and attract huge potential customers.