Does Google have more user engagement compared with Coca-Cola?
Have you ever wondered what user engagement patterns look like for Google and Coca-Cola? They may seem like two very different companies, but upon closer inspection, they share some interesting similarities in their user engagement analysis. By analyzing their Wikipedia modification and views, we can gain insight into their users’ online activities and possibly uncover some unexpected similarities or differences.
Analyzing the 6 tables provided for Google and Coke, we can draw several conclusions about the way these two companies are viewed and interact with their users on Wikipedia.
Starting with the modification, which represents the total number of size of words a user has edited on a particular page, we can see that for both Google and Coca-Cola, the top users have made a significant number of words edited. In the case of Google, the top user, LocalNet, has made over 21 million words to that page, while the top user for Coke, Oknazevad, has made over 10 million words for modifications. The top 10 users with the most modification words have ranged from 5 million to 21 million for Google and for Coca-Cola the range is between 3 million to 10 million for the top 10. This indicates that both companies are highly influential and widely discussed on Wikipedia.
Looking at the modification changes count, which represents the number of times a user has made a specific edit to a page, we can see that there is a significant difference between the top users for Google and Coca-Cola. For Google, the top user, Derek Cashman, has made almost 400 changes, while for Coca-Cola, the top user, Natl1, has made only 170 changes. This may suggest that there is more interest in the discussion of Google’s various products and services, leading to a higher number of edits to its pages.
Then by looking at the list of top users, we can see that for both Google and Coca-Cola, the same users who make the top number of modifications have also made a significant amount words of edits indicating that they are dedicated contributors to the Wikipedia community. However, we can also see that for Google, the users have made the most number of edits to have more words contribute to the pages, while for Coca-Cola, the top users have made more edits and have made less word contribution to pages compared with Google’s. This may suggest that Google has a wider and more diverse range of topics to discuss, while Coca-Cola’s focus is primarily on its core products.
Finally, the views data shows that Google has more peaks in views compared to Coca-Cola. There could be several factors contributing to these differences in Wikipedia page views. For Google, the peak in views could be attributed to a significant event that occurred during that time, such as a major product launch or a news story that attract a lot of attention. On the other hand, Coca-Cola’s peak in views may be related to seasonal factors, such as the holiday season when the company runs a lot of marketing campaigns.
Furthermore, the views graph reveals that for the rest of the time except the peak time, Google has almost 10 times the views amount as Coca-Cola. This data suggests that Google has a more consistent and enduring level of interest over time from its users. The differences in non-peak time could be related to the traits of the businesses of these two companies. Google is a technology company that provides services widely used on a daily basis by people all around the world. In contrast, Coca-Cola is a beverage company that does not have the same level of daily interaction with its consumers. Therefore, it is not surprising that Google experiences shorter but more intense periods of interest, while Coca-Cola has longer but less intense periods of interest.
In conclusion, both companies have a significant presence on their Wikipedia pages, but Google’s domination in terms of page views and top user edits highlights its role in our online lives. Besides, both of them have a significant amount of views and have spiked as well. But Google has higher daily views and it may be because of the higher interaction of consumers based on its products trait.
